Ordo / Legal / Terms of Service

Terms of Service

Effective 2026-07-14Last updated 2026-07-14

#1. Who this agreement is between

This is a contract between you (the business subscribing to the Ordo service, called "Customer" in this document) and Gregory Uku, an individual carrying on business under the trade name "Ordo" in the Province of Ontario, Canada (called "Ordo", "we", "us", or "our" in this document).

By creating an Ordo account, clicking any button that indicates acceptance, or using the Service, Customer agrees to be bound by this Agreement. If the person clicking accept is doing so on behalf of a company, that person represents they have authority to bind the company to this Agreement.

This Agreement is a business-to-business contract. Customer is a business, not a consumer. The Ontario Consumer Protection Act, 2002, S.O. 2002, c. 30, Sch. A does not apply to this Agreement.

If Customer does not agree, Customer must not create an account or use the Service.

#2. Definitions

  • "Service" means the Ordo AI phone receptionist platform, including the software, telephony integration, the dashboard at app.useordo.org, the API at api.useordo.org, and any related web or mobile interfaces.
  • "Customer Content" means all data, audio recordings, transcripts, phone numbers, contacts, business information, and other material Customer or Customer's callers provide to the Service.
  • "Caller" means any person who telephones or is telephoned by a phone line connected to the Service.
  • "Subscription" means the paid plan Customer selects at signup.
  • "Billing Period" means the recurring interval on which Customer is charged (monthly by default).
  • "Documentation" means the user-facing help materials published at useordo.org and app.useordo.org.

#3. The Service

Ordo provides an AI-powered voice assistant that answers a Customer's inbound phone line and, depending on Customer's configuration, can take reservations, orders, and messages, answer frequently asked questions, and transfer or escalate calls to Customer's staff. Ordo may add, change, or remove features from time to time. Material reductions in the feature set will be communicated by email at least fourteen (14) days in advance.

#4. Account, eligibility, and access

Customer must be a legally recognized business or an individual carrying on business, and at least eighteen (18) years of age (if an individual signing personally).

Customer is responsible for keeping account credentials confidential and for all activity that occurs under Customer's account. Customer will notify Ordo without delay of any unauthorized access.

Ordo may refuse service, or terminate an account, if it reasonably believes the account is being used in violation of this Agreement, the Acceptable Use Policy, or any applicable law.

#5. Fees, billing, and auto-renewal

Base pricing. Ordo's published pricing at the time of this Agreement is CAD $99 per line per month for the Starter plan, CAD $199 for the Pro plan, and CAD $349 for the Premium plan, billed monthly in advance in Canadian dollars (CAD). Actual pricing at signup is what appears on the checkout page.

Payment method. Customer must provide a valid payment method. Customer authorizes Ordo (or Ordo's payment processor) to charge the payment method on file for all fees when they become due, including recurring subscription fees, applicable taxes (HST, GST, provincial sales tax, or their US equivalents), and any overages.

Auto-renewal. Subscriptions renew automatically at the end of each Billing Period at the then-current rate for Customer's plan, until cancelled. Customer can cancel at any time from the billing page in the dashboard, or by emailing billing@useordo.org.

No per-minute overages. Ordo does not charge per-minute or per-call overages. Each plan is billed at a flat rate per line per month at the tier Customer selects, regardless of the number of calls answered or minutes handled during the Billing Period. Ordo shows current-period usage in the dashboard for Customer's own reference. Sustained usage that is inconsistent with ordinary business operation for Customer's vertical, or that appears designed to abuse the flat-rate structure, may be treated as a violation of the Acceptable Use Policy.

Taxes. Fees are exclusive of HST, GST, provincial sales tax, VAT, US state sales tax, or similar taxes. Customer is responsible for any such taxes, unless Ordo is required by law to collect them, in which case Ordo will add them to the invoice.

Late payment. If a scheduled charge fails, Ordo may retry the payment for up to seven (7) days. If payment is not received within thirty (30) days of the invoice date, Ordo may suspend the Service.

Price changes. Ordo may change subscription prices with at least thirty (30) days' notice by email. Changes take effect at the start of the next Billing Period after the notice period.

#6. 14-day money-back guarantee

Customer's first Billing Period on any paid plan is covered by a fourteen (14)-day money-back guarantee, described in the Refund Policy, which is incorporated by reference into this Agreement.

#7. Customer's responsibilities

Customer represents, warrants, and agrees that:

  • Consent to record. Customer will obtain, and maintain, all consents and provide all notices required by the laws of every jurisdiction where Callers are located, so Ordo can lawfully answer calls, record audio, generate transcripts, and process Caller information. In jurisdictions that require all-party (two-party) consent to record telephone communications, including California (Cal. Penal Code § 632), Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada (per Lane v. Allstate Ins. Co.), New Hampshire, Oregon, Pennsylvania, and Washington, Customer will use the Ordo-provided greeting or a functionally equivalent greeting that includes the required audible disclosure.
  • Do Not Call. If Customer uses the Service to place outbound calls, send SMS messages, or send commercial email, Customer will comply with all applicable telemarketing, TCPA, CASL, CRTC Unsolicited Telecommunications Rules, and Canadian Do Not Call List requirements.
  • Accurate information. All information Customer provides at signup, in the dashboard, and in billing is accurate and kept current.
  • Authority. Customer has the right and authority to upload, share with Ordo, and instruct Ordo to process the Customer Content Customer provides.
  • AI disclosure. Customer will not disable, hide, or edit the AI-identification portion of the greeting Ordo plays at the start of calls, except with Ordo's written approval and only where such an edit remains lawful in Caller's jurisdiction.
  • Medical use. Customer will not use the Service to answer calls on behalf of a US healthcare provider, health plan, or healthcare clearinghouse (a HIPAA "Covered Entity") unless Customer and Ordo have signed a separate Business Associate Agreement (BAA) in writing.
  • No prohibited use. Customer will use the Service only in compliance with the Acceptable Use Policy.

#8. Compliance with laws

Customer is responsible for its own compliance with all laws that apply to Customer's business, industry, and Callers, including but not limited to:

  • Canadian federal privacy law (PIPEDA); Quebec Law 25; British Columbia PIPA; Alberta PIPA where applicable;
  • If Callers are in the United States: TCPA, TSR, HIPAA (if applicable), CCPA/CPRA, and state-level wiretap and consent-to-record statutes;
  • If Callers are in the European Union or United Kingdom: GDPR / UK GDPR;
  • Canadian Anti-Spam Legislation (CASL) for any commercial electronic messages sent by Customer or triggered by the Service;
  • Any industry-specific rules that apply to Customer's business.

Ordo provides technical settings and templates to help Customer comply. Compliance itself remains Customer's responsibility.

#9. Ordo's service commitments

Availability. Ordo will use commercially reasonable efforts to keep the Service available 24/7. Planned maintenance will be scheduled outside peak hours where practical and announced in the dashboard or by email at least twenty-four (24) hours in advance where possible.

Security. Ordo will maintain reasonable administrative, technical, and physical safeguards designed to protect Customer Content against unauthorized access, alteration, loss, or destruction. Details are in the Privacy Policy.

Support. Support is available by email at support@useordo.org. Response targets are published in the Documentation.

Ordo does not warrant that the Service will be uninterrupted or error-free, that specific results will be achieved, or that any AI-generated response will be accurate or appropriate in every case. Customer is responsible for reviewing meaningful actions (bookings, orders, transfers) taken by the AI where accuracy matters.

#10. Data and privacy

Ordo's handling of Customer Content, Caller data, and personal information is described in the Privacy Policy, which is incorporated by reference. In brief:

  • Customer Content is used to provide the Service, to improve accuracy for Customer's specific account, and for internal quality and safety review.
  • Customer Content is not sold. Aggregated, de-identified data may be used to improve Ordo's models and analytics.
  • Customer Content stored for a specific account is isolated from other tenants.
  • Consent to record and to be answered by an AI is obtained at the start of each call through the audible greeting, in accordance with the Office of the Privacy Commissioner of Canada's guidance on recording customer calls.

#11. Intellectual property

Ordo's IP. Ordo owns all right, title, and interest in the Service, the software, models, prompts, greetings, sound design, brand, and Documentation, together with all improvements. This Agreement grants Customer a limited, non-exclusive, non-transferable, revocable license to use the Service for Customer's internal business purposes during the term.

Customer's IP. Customer retains all right, title, and interest in Customer Content. Customer grants Ordo a non-exclusive, worldwide, royalty-free license to host, process, transmit, display, and analyze Customer Content solely to provide, secure, support, and improve the Service.

Feedback. If Customer submits suggestions or feedback, Customer grants Ordo a perpetual, irrevocable, royalty-free license to use that feedback for any purpose, without obligation.

#12. Confidentiality

Each party may access non-public information of the other party ("Confidential Information"). The receiving party will:

  • use Confidential Information only to perform under this Agreement;
  • protect it with at least the same care as its own confidential information (and no less than a reasonable degree of care);
  • not disclose it to third parties except to employees, contractors, or advisors bound by confidentiality obligations at least as protective as this section.

Confidential Information does not include information that is publicly available, already known to the receiving party without a duty of confidence, independently developed without use of Confidential Information, or lawfully received from a third party without a duty of confidence.

The receiving party may disclose Confidential Information if required by law, provided it gives reasonable prior notice (where legally permitted) so the disclosing party can seek a protective order.

#13. Warranties and disclaimers

Ordo warrants that it will provide the Service with reasonable skill and care.

EXCEPT AS EXPRESSLY SET OUT IN THIS AGREEMENT, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY LAW, ORDO DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

Ordo does not warrant that AI responses will be free of errors, or that the Service will meet Customer's specific requirements. AI is a tool, not a decision-maker. Customer is responsible for supervising meaningful actions the AI takes on Customer's phone line.

#14. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • Neither party will be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or lost business opportunity, even if advised of the possibility.
  • Ordo's total aggregate liability arising out of or related to this Agreement, in any twelve (12)-month period, will not exceed the greater of (a) the fees actually paid by Customer to Ordo during the twelve (12) months immediately preceding the event giving rise to the claim, or (b) CAD $1,000.

These limits apply regardless of the theory of liability (contract, tort including negligence, strict liability, or otherwise), and even if a limited remedy fails of its essential purpose.

The limits in this Section do not apply to: (a) Customer's payment obligations; (b) either party's breach of the confidentiality section; (c) either party's indemnity obligations under Section 15; or (d) any liability that cannot be limited under Ontario law.

#15. Indemnification

By Customer. Customer will defend, indemnify, and hold harmless Ordo from and against any third-party claims, damages, penalties, fines, and reasonable legal fees arising out of or related to:

  • Customer Content or Customer's use of the Service in violation of this Agreement, the Acceptable Use Policy, or any law;
  • Customer's failure to obtain required consents to record or to disclose the use of AI;
  • Customer's outbound calling, texting, or marketing activities, including any CASL, TCPA, DNCL, or state consent-to-record violation;
  • Customer's business, including any claim by a Caller against Ordo that would be Customer's responsibility if the Service had been operated by Customer directly;
  • Customer's use of the Service to answer calls on behalf of a HIPAA Covered Entity without a signed BAA.

By Ordo. Ordo will defend, indemnify, and hold harmless Customer from and against third-party claims that the Service, as delivered by Ordo and used within the scope of this Agreement, infringes a third party's intellectual property rights. Ordo's obligation does not apply to claims arising from Customer Content, Customer's modifications, or Customer's combination of the Service with other products or data.

Procedure. The indemnified party must (a) give prompt written notice of the claim, (b) allow the indemnifying party sole control of defense and settlement (provided no settlement admits fault or imposes non-monetary obligations on the indemnified party without written consent, not to be unreasonably withheld), and (c) provide reasonable cooperation at the indemnifying party's expense.

#16. Term, suspension, and termination

Term. This Agreement starts when Customer creates an account or first uses the Service and continues for as long as Customer has an active Subscription.

Termination for convenience. Customer may cancel at any time from the dashboard or by emailing billing@useordo.org. Cancellation takes effect at the end of the current Billing Period. Fees already paid are not refundable except as expressly set out in the Refund Policy.

Termination for cause. Either party may terminate immediately on written notice if the other party materially breaches this Agreement and does not cure the breach within fifteen (15) days of receiving notice describing it.

Suspension. Ordo may suspend the Service without prior notice if it reasonably believes the Service is being used in violation of law or in a way that poses a security, integrity, or reputational risk. Ordo will restore Service once the underlying cause has been resolved.

Effect of termination. On termination:

  • Customer's right to use the Service ends;
  • Customer will pay any outstanding fees for the Service delivered up to the termination date;
  • For thirty (30) days after termination, Customer may request an export of Customer Content (call recordings, transcripts, contacts). After thirty (30) days, Ordo may delete Customer Content in the ordinary course of business, subject to legal retention requirements.

Sections that by their nature should survive termination (including Sections 10 through 15, 18, 19, and 20) survive.

#17. Beta features

From time to time, Ordo may offer features labeled as "beta", "preview", or "experimental". These are provided "as is" without any warranty and may be modified, restricted, or withdrawn at any time. Ordo's liability related to beta features is limited to a refund of any additional fee specifically paid to access them (if any).

#18. Publicity

Ordo may identify Customer as a user of the Service by name and logo on the Ordo website and in marketing materials, unless Customer opts out by emailing hello@useordo.org. Any case study, quote, or interview requires Customer's prior written approval.

#19. Assignment · successor entity

Customer may not assign this Agreement without Ordo's prior written consent, except to a successor in connection with a merger, acquisition, or sale of substantially all of Customer's assets.

Ordo may assign, novate, or otherwise transfer this Agreement without Customer's further consent to (a) any corporation, partnership, or other entity formed by, controlled by, or under common control with Gregory Uku that succeeds to the Ordo business, (b) any successor in a merger or acquisition, or (c) any purchaser of substantially all of the Ordo business. Customer expressly consents in advance to any such assignment, novation, or transfer, and agrees that on the effective date, the successor entity will step into the position of "Ordo" under this Agreement without further action required by Customer. Ordo will notify Customer by email when an assignment, novation, or transfer takes effect.

This Agreement binds and benefits the parties and their permitted successors and assigns.

#20. Governing law and dispute resolution

Governing law. This Agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable there, without reference to conflict-of-laws principles.

Informal resolution. Before starting formal proceedings, the parties will attempt in good faith to resolve any dispute by discussion between authorized representatives for at least thirty (30) days after written notice of the dispute.

Courts. If the dispute is not resolved, the parties submit to the exclusive jurisdiction of the courts sitting in Toronto, Ontario, except that either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information.

Mutual class-action waiver. To the maximum extent permitted by law, each party waives the right to participate in a class, collective, consolidated, or representative action against the other party. Each dispute must be resolved on an individual basis. If a court holds this waiver unenforceable as to any specific claim, that claim will proceed in court individually and no class or representative form of proceeding will be available. This waiver does not apply where mandatory law prohibits its enforcement.

#21. Changes to this Agreement

Ordo may update this Agreement from time to time. If a change is material, Ordo will give at least thirty (30) days' notice by email to the address on file and by posting the updated Agreement at useordo.org/legal/terms/. Continued use of the Service after the change takes effect means Customer accepts the updated Agreement. If Customer does not accept a change, Customer may cancel under Section 16 before the change takes effect and receive a pro-rated refund of any prepaid fees for the unused portion of the current Billing Period.

#22. Notices

To Customer: by email to the address on file, or by dashboard notice. Deemed received when sent. To Ordo: by email to legal@useordo.org. Deemed received on the next business day.

#23. Miscellaneous

Entire agreement. This Agreement (together with the Refund Policy, Privacy Policy, and Acceptable Use Policy incorporated by reference, and any order form Customer signs at signup) is the entire agreement between the parties on this subject and replaces all prior discussions and agreements.

No waiver. A failure to enforce a right is not a waiver of that right.

Severability. If any provision is held unenforceable, the remaining provisions stay in force, and the unenforceable provision will be reformed to the minimum extent necessary to make it enforceable.

Independent parties. The parties are independent contractors. Nothing in this Agreement creates a partnership, agency, employment, or joint-venture relationship.

Force majeure. Neither party is liable for a delay or failure to perform (other than payment obligations) caused by an event beyond its reasonable control, including natural disaster, act of war or terrorism, civil unrest, labour dispute, government action, epidemic or pandemic, failure of a telecommunications carrier or upstream provider, or widespread internet or power outage.

Language. The parties have requested that this Agreement and all related documents be drafted in English. Les parties ont demandé que la présente convention ainsi que tous les documents s'y rattachant soient rédigés en anglais.

Contact: Any questions about this Agreement can be sent to legal@useordo.org.